Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success
Цена:
32.90лв.
€16.82
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Код:13350
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Тегло:0.300 кг
In his sixth business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk explores the twelve essential emotional skills that are integral to his life and business success and provides today's (and tomorrow's) leaders with critical tools to acquire and develop these traits.
For decades, leaders have relied on hard skills to make smart decisions, while dismissing the importance of emotional intelligence. Soft skills like self-awareness and curiosity aren't quantifiable; they can't be measured on a spreadsheet and aren't taught in B-schools or emphasized in institutions. We've been taught that emotional intelligence is a nice to have in business, not a requirement. But soft skills can actually accelerate business success, Gary Vaynerchuk argues.
In this wise and practical book, Gary explores the 12 human ingredients that have led to his success and happiness and provides exercises to help you develop these traits yourself. He also shares what the half is—that emotional ingredient of leadership he's weakest at and makes the most effort to improve.
Gary's secret to success is using these twelve traits in varying mixtures, depending on the situation. But how do we know when to balance patience with ambition? Humility with conviction? Gary provides real-life examples involving common business scenarios to show you how to use them together for optimum results.
This iconoclastic book will help you refine your ingredients and improve your leadership capabilities. When implemented in the proper situation, these ingredients can help leaders land promotions, retain core employees, win customer loyalty, and build successful organizations that last.
In “Twelve and a Half”, bestselling author and entrepreneur Gary Vaynerchuk explores the emotional skills he values most and has used to build his career and grow his businesses. He reveals how to harness these emotional ingredients to improve leadership, strengthen relationships, and achieve greater business success.
Vaynerchuk identifies twelve essential emotional traits—such as gratitude, self-awareness, accountability, optimism, empathy, kindness, tenacity, curiosity, patience, conviction, humility, and ambition—and introduces what he calls the “half,” a skill he admits he struggles with the most: kind candor. By being open about his own challenges, Gary provides an authentic and relatable framework for personal and professional growth.
Through a mix of personal stories, business lessons, and practical exercises, Vaynerchuk demonstrates how applying these traits can transform how we interact with others, make decisions, and lead teams. He emphasizes that emotional intelligence is just as crucial as strategic thinking in navigating today’s rapidly changing world of work.
The book also includes scenarios and exercises that encourage readers to apply these emotional ingredients in real-life situations. Whether it’s handling conflict, building a company culture, or pursuing entrepreneurial goals, Gary shows how developing a balance of these traits can help individuals reach their full potential.
With his signature direct and motivational style, Vaynerchuk inspires readers to embrace both their strengths and weaknesses and to cultivate the traits that matter most. “Twelve and a Half” is not just a book about business but a guide to emotional growth, self-leadership, and creating long-term success in both career and life.
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Автор:Gary Vaynerchuk
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Издателство:Harper Collins Publishers
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ISBN:9780063143791
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Година:2021
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Страници:224
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Корици:меки
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Състояние:отлично
